To further their ongoing commitment of driving greater coverage of women’s sports, ESPN and Ally Financial partnered to create an original content series called “Flip the Game”, which introduced a refreshing role-reversal take on sports in the media, and how the mostly-overlooked coverage of men’s sports has become seemingly on the rise. The 3 spots feature former WNBA star Sue Bird who explains how Ally is confronting the challenges facing women’s sports and helping to change the game.
